“Schau hin” (Look Closer): Anti-Racism Campaign

Schau hin is a photo project and billboard campaign created for a competition run by ZARA, the Austrian organization for civil courage and anti-racism work. The campaign calls on people not to look away and to recognize racism in everyday life and act with civil courage.

I created the entire project myself, from concept and photography to design and typography. The images use a direct, powerful visual language to make the message impossible to ignore.

Role: Concept, Art Direction, Photography, Graphic Design, Typography
Client: ZARA – Civil Courage and Anti-Racism Work (competition entry)
2012