“Freistunde”: Kids’ TV News Program

Freistunde is ORF’s news and educational show for kids. It explains current events and everyday topics in a way young viewers can understand. I developed the show’s complete design and corporate identity, and this showreel collects highlights from the series: infographics, illustrations, and visual settings designed to make information clear, playful, and engaging for children.

The Challenge: During the pandemic, ORF needed a new educational program to explain complex and sensitive topics to children aged 6 to 10, built quickly and under unusual conditions.
My Role: As Design Lead for ORF1, I led the creative direction and a team of five to six artists, from concept and corporate identity to the final episodes.
The Approach: A warm, friendly visual language and a clear, consistent identity that made even difficult subjects approachable for kids and kept the show recognizable across every episode.
The Result: The program grew into its own channel and won Austria’s Design and Journalism Award.

Role: Creative Lead, Concept, Corporate Identity, Illustration, Infographics, Motion Design, Graphic Design
Client: ORF, Austria’s national public broadcaster
Award: Austria’s Design and Journalism Award (winner)
2020–2023